The competition for Korea’s most famous cultural export is now closed. With more than 3 billion views, Gangnam Style has done more to put South Korea on the map than anything else. The video portrays South Korea as confident, stylish, and prosperous—and that’s accurate.
What’s remarkable is how quickly South Korea became one of the most advanced economies in the world. In 1960, the average South Korean was poorer than the average person in Senegal, Honduras, or the Philippines. Today, they are more than ten times richer. How did that happen?